Main Image - Introducing the TAG Discovery Box - product sampling simplified

Introducing the TAG Discovery Box - product sampling simplified

If you were at CampusLink 2019, you may have seen Craig Matthews presenting on remaining relevant in a time of retailing innovation.

The session relates to a challenge that we face here at the TAG office; we are faced with a steady stream of suppliers keen to crack the student market. We turn a number away, the others we introduce to members through our e-newsletters, Facebook groups and here on the website.

But, how do you know whether to range those products? How do they taste? Will they be suitable for ranging on your campus?

We are very pleased to announce our new TAG Discovery Box, an initiative to create a more inclusive approach to product ranging for members.

The program is 100% TAG branded and only promotes products from partners either engaged or, looking to engage in the TAG program for our 155 campus locations nationally.

Powered by Stock Box, this program will provide TAG members with an opportunity to try out and test physical samples of product for range inclusion.

An ability for member feedback will be included. This will provide TAG with clarity around potential product up-take, making ranging decisions a little easier for the management team.

Product partners will benefit from faster ranging decisions, and a better take-up rate if their products are awarded TAG Endorsed Supplier status.

For Stock Box it is an opportunity to engage with more product partners and, showcase the benefits of the greater Stock Box program, creating a win-win-win for all parties.

Launching in May, the program will cycle four times a year initially, and grow as more partners come on board.

The program received a very warm response from delegates at CampusLink, and the first box  is due mid-May.

In order to ensure that everyone receives one, may I ask you for a list of each of your outlets that sells beverages, snacks and other convenience lines, with a direct delivery address for each outlet.

Alternatively, if you would prefer to distribute the box yourself to your outlets, can you please send me your direct delivery address along with how many boxes you require.

Please support this initiative and make the most of this opportunity to see new products and stay abreast of everchanging trends. You can also have your say in how they might fare on your campus, and how TAG handles these suppliers.